Levi Strauss & Co. has doubled down on last month’s gun control support by providing jeans for actors to wear in an Everytown for Gun Safety’s gun control PSA.

On September 4, 2018, Breitbart News reported that Levi’s was launching a million dollar gun control campaign. On September 9, 2018, we reported that Levi’s campaign would be carried out in partnership with Michael Bloomberg-funded Everytown for Gun Safety.

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Levi Strauss CEO Chip Bergh announced that his company wants to see universal background checks instituted, thereby outlawing private gun sales in America. He did not mention the fact that mass public attackers acquire their guns at retail, via background checks, nearly 100 percent of the time as is.

Nevertheless, Levi’s gun control campaign continues. Teen Vogue reports that the company donated “250 pairs of jeans” for the production of Everytown’s gun control PSA.

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