A new billboard promoting gun rights has launched on I-29.

Palmetto State Armory purchased a billboard that says “Good Guys Own Guns Too.”

It can be viewed on Interstate 29 in Kansas City.

“The purpose of this billboard and it’s national campaign is to spread awareness on the fact that the Second Amendment was set in to place to insure that the great people of this country not only have the inherent right and duty to protect themselves and others from harm, but also to protect the constitutional rights set by our fore fathers,” Palmetto State Armory says in a statement.

The billboard features a member of the military, a police officer and a doctor holding a gun.

Those driving on Interstate 70 in St. Louis can also see the billboard.

kmov.com